{"id":8981,"date":"2026-01-26T10:49:08","date_gmt":"2026-01-26T09:49:08","guid":{"rendered":"https:\/\/inrcy.com\/?p=8981"},"modified":"2026-04-09T14:31:06","modified_gmt":"2026-04-09T12:31:06","slug":"tool-to-centralise-your-requests","status":"publish","type":"post","link":"https:\/\/inrcy.com\/en\/outil-pour-centraliser-vos-demandes\/","title":{"rendered":"Tool to centralise your communication: the key to never losing customers again"},"content":{"rendered":"
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\"Tool<\/figure>\n<\/figure>\n\n

\u00a0<\/p>\n

Tool to centralise your communication: the key to never losing customers again<\/h2>\n

\u00a0<\/p>\n

Every day, businesses lose customers without even realising it.<\/p>\n

A lead contacts you on Facebook, then you forget to reply to them.
A client emails you, but the message gets lost in the middle of dozens of others.
An appointment is made by phone, but no one writes it down.
A follow-up was supposed to be sent, but it has been forgotten.<\/p>\n

The problem is not always a lack of motivation or skill. In the majority of cases, companies lose opportunities because their communication is fragmented.<\/p>\n

Today, many professionals use several tools at the same time:<\/p>\n

    \n
  • \n

    the emails,<\/p>\n<\/li>\n

  • \n

    Facebook,<\/p>\n<\/li>\n

  • \n

    Instagram,<\/p>\n<\/li>\n

  • \n

    LinkedIn,<\/p>\n<\/li>\n

  • \n

    WhatsApp,<\/p>\n<\/li>\n

  • \n

    a diary,<\/p>\n<\/li>\n

  • \n

    a CRM,<\/p>\n<\/li>\n

  • \n

    sometimes even paper notes or Excel files.<\/p>\n<\/li>\n<\/ul>\n

    Each channel operates separately. Result: information flows poorly, some requests slip through the net and potential customers disappear.<\/p>\n

    That is precisely why a tool capable of centralising your communication becomes essential.<\/p>\n

    Why publishing regularly has become essential<\/h2>\n

    \u00a0<\/p>\n

    Today, a company that does not communicate regularly quickly becomes invisible.<\/p>\n

    Even if your customers are satisfied, they can forget your company if you do not stay present in their daily lives.<\/p>\n

    Publishing regularly makes it possible to:<\/p>\n

      \n
    • \n

      remind you that you exist,<\/p>\n<\/li>\n

    • \n

      show your new products,<\/p>\n<\/li>\n

    • \n

      showcase your achievements,<\/p>\n<\/li>\n

    • \n

      reassure your prospects,<\/p>\n<\/li>\n

    • \n

      build trust,<\/p>\n<\/li>\n

    • \n

      generate more enquiries.<\/p>\n<\/li>\n<\/ul>\n

      The trouble is that many leaders are short of time.<\/p>\n

      Creating a post can easily take between 30 minutes and 1 hour:<\/p>\n

        \n
      • \n

        find the idea,<\/p>\n<\/li>\n

      • \n

        write the text,<\/p>\n<\/li>\n

      • \n

        adapt the message,<\/p>\n<\/li>\n

      • \n

        choose a photo,<\/p>\n<\/li>\n

      • \n

        publish to every network.<\/p>\n<\/li>\n<\/ul>\n

        And when you have to do this several times a week, communication often takes a back seat.<\/p>\n

        With a tool capable of automatically generating news and publishing it across all your channels in under a minute, this constraint disappears.<\/p>\n

        You can finally communicate often, without spending your evenings doing it.<\/p>\n

        Why businesses lose customers without knowing it<\/h2>\n

        \u00a0<\/p>\n

        Most customers never say they are leaving.<\/p>\n

        They simply stop replying.
        They are choosing a faster competitor.
        They forget your company because they haven't heard from you.<\/p>\n

        In many cases, it is neither the price nor the quality of the product that makes the difference. It is responsiveness and follow-up.<\/p>\n

        A lead who waits several days for a response has already started looking elsewhere.
        A client who receives no follow-up after a quote often thinks that you are no longer available.
        A contact who messages you on a social network and receives no response may get the impression that your company lacks organisation.<\/p>\n

        Scattered communication creates several problems:<\/p>\n

          \n
        • \n

          forgotten messages,<\/p>\n<\/li>\n

        • \n

          responses that are too late,<\/p>\n<\/li>\n

        • \n

          duplicate information,<\/p>\n<\/li>\n

        • \n

          missed appointments,<\/p>\n<\/li>\n

        • \n

          customers who feel neglected,<\/p>\n<\/li>\n

        • \n

          a significant waste of time for the team.<\/p>\n<\/li>\n<\/ul>\n

          The larger a company grows, the more critical this problem becomes.<\/p>\n

          The true cost of fragmented communication<\/h2>\n

          \u00a0<\/p>\n

          Many businesses think that using several free tools is more cost-effective.<\/p>\n

          In reality, the hidden cost is often much greater.<\/p>\n

          Let's take a simple example.<\/p>\n

          A company receives each week:<\/p>\n

            \n
          • \n

            15 messages on Facebook,<\/p>\n<\/li>\n

          • \n

            10 prospect emails,<\/p>\n<\/li>\n

          • \n

            8 requests on Instagram,<\/p>\n<\/li>\n

          • \n

            5 apples,<\/p>\n<\/li>\n

          • \n

            several appointments to organise.<\/p>\n<\/li>\n<\/ul>\n

            If all this information is scattered across different tools, you constantly have to switch from one to another.<\/p>\n

            A few minutes lost here and there quickly add up to several hours each week.<\/p>\n

            But the greatest cost remains the loss of opportunities.<\/p>\n

            A single forgotten customer can represent several hundred, or even several thousand, pounds in turnover.<\/p>\n

            And when a prospective client doesn't receive a prompt reply, they generally don't come back.<\/p>\n

            The cost of a forgotten message is often much higher than that of a centralisation tool.<\/p>\n

            What is a communication centralisation tool?<\/h2>\n

            \u00a0<\/p>\n

            Today, centralising your communication no longer just means bringing together your messages and prospects.<\/p>\n

            One of the biggest challenges for businesses is managing to communicate regularly across all their channels.<\/p>\n

            Many know that they should publish more often:<\/p>\n

              \n
            • \n

              a Facebook post,<\/p>\n<\/li>\n

            • \n

              a LinkedIn post,<\/p>\n<\/li>\n

            • \n

              an Instagram story,<\/p>\n<\/li>\n

            • \n

              an update on Google,<\/p>\n<\/li>\n

            • \n

              sometimes even an email or an internal announcement.<\/p>\n<\/li>\n<\/ul>\n

              But in reality, it takes a tremendous amount of time.<\/p>\n

              You have to come up with an idea, write some text, adapt the tone for each network, find an image, publish in the right place and then start all over again for every channel.<\/p>\n

              Result: companies rarely publish, communicate irregularly and end up disappearing from their customers' minds.<\/p>\n

              This is precisely where a modern centralisation tool completely changes the game.<\/p>\n

              From just a single piece of information, news item or event, the platform can automatically generate posts ready to be shared across all your channels in under a minute.<\/p>\n

              For example, if you launch a promotion, recruit, take part in an exhibition, add a new service or complete a major project, you simply need to enter this news in the tool.<\/p>\n

              In a few seconds, this automatically creates:<\/p>\n

                \n
              • \n

                a more engaging Facebook post,<\/p>\n<\/li>\n

              • \n

                a more professional LinkedIn post,<\/p>\n<\/li>\n

              • \n

                a shorter text for Instagram,<\/p>\n<\/li>\n

              • \n

                an adapted version for your other networks.<\/p>\n<\/li>\n<\/ul>\n

                You no longer need to rewrite the same message several times.<\/p>\n

                One single action is enough to communicate everywhere.<\/p>\n

                Why publishing regularly has become essential<\/h2>\n

                \u00a0<\/p>\n

                A centralisation tool makes it possible to bring all your communications together in one place.<\/p>\n

                Instead of opening five or six different applications, you find in a single interface:<\/p>\n

                  \n
                • \n

                  your messages,<\/p>\n<\/li>\n

                • \n

                  your emails,<\/p>\n<\/li>\n

                • \n

                  your requests from social media,<\/p>\n<\/li>\n

                • \n

                  your appointments,<\/p>\n<\/li>\n

                • \n

                  your chasing emails,<\/p>\n<\/li>\n

                • \n

                  vos prospects,<\/p>\n<\/li>\n

                • \n

                  vos clients.<\/p>\n<\/li>\n<\/ul>\n

                  L\u2019objectif n\u2019est pas seulement de gagner du temps.<\/p>\n

                  L\u2019objectif est de ne plus jamais laisser passer une opportunit\u00e9.<\/p>\n

                  Avec une plateforme centralis\u00e9e, chaque interaction est enregistr\u00e9e.
                  Vous savez imm\u00e9diatement :<\/p>\n

                    \n
                  • \n

                    qui vous a contact\u00e9,<\/p>\n<\/li>\n

                  • \n

                    quand,<\/p>\n<\/li>\n

                  • \n

                    sur quel canal,<\/p>\n<\/li>\n

                  • \n

                    ce qui a d\u00e9j\u00e0 \u00e9t\u00e9 dit,<\/p>\n<\/li>\n

                  • \n

                    quelle action doit \u00eatre faite ensuite.<\/p>\n<\/li>\n<\/ul>\n

                    Vous disposez enfin d\u2019une vision claire de votre activit\u00e9.<\/p>\n

                    Les fonctionnalit\u00e9s essentielles d\u2019un bon outil<\/h2>\n

                    \u00a0<\/p>\n

                    Tous les outils ne se valent pas.<\/p>\n

                    Pour \u00eatre r\u00e9ellement utile, une plateforme de centralisation doit r\u00e9unir plusieurs fonctions.<\/p>\n

                    1. Un g\u00e9n\u00e9rateur d\u2019actualit\u00e9s multi-canaux<\/h3>\n

                    \u00a0<\/p>\n

                    C\u2019est aujourd\u2019hui la fonctionnalit\u00e9 la plus puissante.<\/p>\n

                    Au lieu de cr\u00e9er manuellement une publication diff\u00e9rente pour chaque r\u00e9seau, vous indiquez simplement votre actualit\u00e9 :<\/p>\n

                      \n
                    • \n

                      une promotion,<\/p>\n<\/li>\n

                    • \n

                      un nouveau produit,<\/p>\n<\/li>\n

                    • \n

                      une nouveaut\u00e9,<\/p>\n<\/li>\n

                    • \n

                      un \u00e9v\u00e9nement,<\/p>\n<\/li>\n

                    • \n

                      une r\u00e9alisation,<\/p>\n<\/li>\n

                    • \n

                      un t\u00e9moignage client.<\/p>\n<\/li>\n<\/ul>\n

                      L\u2019outil g\u00e9n\u00e8re automatiquement toutes les versions adapt\u00e9es \u00e0 vos canaux.<\/p>\n

                      En moins d\u2019une minute, vous pouvez publier simultan\u00e9ment sur Facebook, Instagram, LinkedIn, Google Business et d\u2019autres plateformes.<\/p>\n

                      Chaque r\u00e9seau re\u00e7oit un contenu diff\u00e9rent et optimis\u00e9 :<\/p>\n

                        \n
                      • \n

                        plus professionnel sur LinkedIn,<\/p>\n<\/li>\n

                      • \n

                        plus direct sur Facebook,<\/p>\n<\/li>\n

                      • \n

                        plus court et visuel sur Instagram.<\/p>\n<\/li>\n<\/ul>\n

                        Vous gagnez un temps consid\u00e9rable tout en ayant une communication beaucoup plus r\u00e9guli\u00e8re.<\/p>\n

                        2. Un CRM pour suivre vos prospects<\/h3>\n

                        \u00a0<\/p>\n

                        Une fois vos publications diffus\u00e9es sur vos diff\u00e9rents canaux, les contacts et opportunit\u00e9s peuvent \u00eatre suivis directement dans votre CRM.<\/p>\n

                        Chaque prospect peut \u00eatre enregistr\u00e9 avec :<\/p>\n

                          \n
                        • \n

                          ses coordonn\u00e9es,<\/p>\n<\/li>\n

                        • \n

                          l\u2019origine du contact,<\/p>\n<\/li>\n

                        • \n

                          les \u00e9changes r\u00e9alis\u00e9s,<\/p>\n<\/li>\n

                        • \n

                          les actions \u00e0 pr\u00e9voir,<\/p>\n<\/li>\n

                        • \n

                          l\u2019avancement de l\u2019opportunit\u00e9.<\/p>\n<\/li>\n<\/ul>\n

                          Vous savez imm\u00e9diatement o\u00f9 vous en \u00eates avec chaque client potentiel.<\/p>\n

                          Vous pouvez par exemple voir :<\/p>\n

                            \n
                          • \n

                            qui doit \u00eatre rappel\u00e9,<\/p>\n<\/li>\n

                          • \n

                            quels devis ont \u00e9t\u00e9 envoy\u00e9s,<\/p>\n<\/li>\n

                          • \n

                            quels prospects sont proches d\u2019acheter,<\/p>\n<\/li>\n

                          • \n

                            quels clients doivent \u00eatre relanc\u00e9s.<\/p>\n<\/li>\n<\/ul>\n

                            L\u2019objectif est simple : transformer plus facilement vos contacts en clients.<\/p>\n

                            3. Un suivi des prospects<\/h3>\n

                            \u00a0<\/p>\n

                            Chaque contact doit \u00eatre automatiquement enregistr\u00e9.<\/p>\n

                            Vous devez pouvoir savoir :<\/p>\n

                              \n
                            • \n

                              si le prospect a d\u00e9j\u00e0 \u00e9t\u00e9 relanc\u00e9,<\/p>\n<\/li>\n

                            • \n

                              s\u2019il a re\u00e7u un devis,<\/p>\n<\/li>\n

                            • \n

                              s\u2019il a pris rendez-vous,<\/p>\n<\/li>\n

                            • \n

                              \u00e0 quel stade il se situe.<\/p>\n<\/li>\n<\/ul>\n

                              C\u2019est l\u00e0 qu\u2019un CRM int\u00e9gr\u00e9 devient essentiel.<\/p>\n

                              Un bon CRM vous aide \u00e0 transformer davantage de prospects en clients, car il vous rappelle quoi faire et quand le faire.<\/p>\n

                              4. Des relances automatiques<\/h3>\n

                              \u00a0<\/p>\n

                              L\u2019une des plus grandes causes de perte de clients est l\u2019absence de relance.<\/p>\n

                              Un prospect int\u00e9ress\u00e9 aujourd\u2019hui peut oublier votre entreprise demain.<\/p>\n

                              Avec un outil centralis\u00e9, vous pouvez programmer automatiquement :<\/p>\n

                                \n
                              • \n

                                une relance apr\u00e8s un devis,<\/p>\n<\/li>\n

                              • \n

                                un email apr\u00e8s un rendez-vous,<\/p>\n<\/li>\n

                              • \n

                                un message pour reprendre contact,<\/p>\n<\/li>\n

                              • \n

                                une campagne pour fid\u00e9liser vos anciens clients.<\/p>\n<\/li>\n<\/ul>\n

                                Vous restez pr\u00e9sent sans avoir \u00e0 penser \u00e0 tout manuellement.<\/p>\n

                                5. Un agenda connect\u00e9<\/h3>\n

                                \u00a0<\/p>\n

                                Lorsque votre agenda est reli\u00e9 \u00e0 votre communication, tout devient plus fluide.<\/p>\n

                                Vous voyez imm\u00e9diatement :<\/p>\n

                                  \n
                                • \n

                                  les rendez-vous pr\u00e9vus,<\/p>\n<\/li>\n

                                • \n

                                  les appels \u00e0 faire,<\/p>\n<\/li>\n

                                • \n

                                  les relances \u00e0 envoyer,<\/p>\n<\/li>\n

                                • \n

                                  les t\u00e2ches urgentes.<\/p>\n<\/li>\n<\/ul>\n

                                  Vous r\u00e9duisez les oublis et vous gagnez une organisation beaucoup plus professionnelle.<\/p>\n

                                  6. Une analyse des r\u00e9sultats<\/h3>\n

                                  \u00a0<\/p>\n

                                  Un bon outil ne se contente pas de stocker des informations.<\/p>\n

                                  Il doit aussi vous aider \u00e0 comprendre ce qui fonctionne.<\/p>\n

                                  Par exemple :<\/p>\n

                                    \n
                                  • \n

                                    quels canaux apportent le plus de clients,<\/p>\n<\/li>\n

                                  • \n

                                    quels messages obtiennent le plus de r\u00e9ponses,<\/p>\n<\/li>\n

                                  • \n

                                    quels types de publications g\u00e9n\u00e8rent le plus de contacts,<\/p>\n<\/li>\n

                                  • \n

                                    quels prospects sont les plus susceptibles d\u2019acheter.<\/p>\n<\/li>\n<\/ul>\n

                                    Gr\u00e2ce \u00e0 ces donn\u00e9es, vous pouvez prendre de meilleures d\u00e9cisions et concentrer vos efforts l\u00e0 o\u00f9 ils sont les plus rentables.<\/p>\n

                                    Pourquoi centraliser sa communication change tout<\/h2>\n

                                    \u00a0<\/p>\n

                                    Lorsqu\u2019une entreprise centralise sa communication, elle passe d\u2019un fonctionnement r\u00e9actif \u00e0 un fonctionnement strat\u00e9gique.<\/p>\n

                                    Au lieu de courir apr\u00e8s les informations, elle les ma\u00eetrise.<\/p>\n

                                    Les b\u00e9n\u00e9fices sont imm\u00e9diats :<\/p>\n

                                      \n
                                    • \n

                                      moins de clients oubli\u00e9s,<\/p>\n<\/li>\n

                                    • \n

                                      plus de rapidit\u00e9,<\/p>\n<\/li>\n

                                    • \n

                                      plus de professionnalisme,<\/p>\n<\/li>\n

                                    • \n

                                      une meilleure image,<\/p>\n<\/li>\n

                                    • \n

                                      davantage de ventes,<\/p>\n<\/li>\n

                                    • \n

                                      moins de stress pour l\u2019\u00e9quipe.<\/p>\n<\/li>\n<\/ul>\n

                                      Mais surtout, vous cr\u00e9ez une exp\u00e9rience plus rassurante pour vos clients.<\/p>\n

                                      Un client qui re\u00e7oit une r\u00e9ponse rapide, une relance claire et un suivi r\u00e9gulier se sent accompagn\u00e9.<\/p>\n

                                      Et un client qui se sent accompagn\u00e9 ach\u00e8te plus facilement.<\/p>\n

                                      Exemple concret : avant et apr\u00e8s<\/h2>\n

                                      \u00a0<\/p>\n

                                      Imaginons une entreprise qui re\u00e7oit des demandes sur plusieurs canaux.<\/p>\n

                                      Avant :<\/p>\n

                                        \n
                                      • \n

                                        les messages sont dispers\u00e9s,<\/p>\n<\/li>\n

                                      • \n

                                        certaines demandes restent sans r\u00e9ponse,<\/p>\n<\/li>\n

                                      • \n

                                        les relances sont oubli\u00e9es,<\/p>\n<\/li>\n

                                      • \n

                                        les devis ne sont pas suivis,<\/p>\n<\/li>\n

                                      • \n

                                        les rendez-vous sont not\u00e9s dans plusieurs endroits.<\/p>\n<\/li>\n<\/ul>\n

                                        R\u00e9sultat : plusieurs prospects disparaissent chaque mois.<\/p>\n

                                        Apr\u00e8s la mise en place d\u2019un outil centralis\u00e9 :<\/p>\n

                                          \n
                                        • \n

                                          tous les messages arrivent au m\u00eame endroit,<\/p>\n<\/li>\n

                                        • \n

                                          chaque prospect est enregistr\u00e9 automatiquement,<\/p>\n<\/li>\n

                                        • \n

                                          des rappels et relances sont programm\u00e9s,<\/p>\n<\/li>\n

                                        • \n

                                          les rendez-vous sont visibles dans un agenda unique,<\/p>\n<\/li>\n

                                        • \n

                                          l\u2019\u00e9quipe sait exactement quoi faire.<\/p>\n<\/li>\n<\/ul>\n

                                          R\u00e9sultat : plus de r\u00e9activit\u00e9, plus de ventes et moins d\u2019opportunit\u00e9s perdues.<\/p>\n

                                          L\u2019avenir appartient aux entreprises organis\u00e9es<\/h2>\n

                                          \u00a0<\/p>\n

                                          Les entreprises qui r\u00e9ussiront demain ne seront pas forc\u00e9ment celles qui travaillent le plus.<\/p>\n

                                          Ce seront celles qui sauront mieux utiliser leurs informations, mieux suivre leurs prospects et mieux communiquer.<\/p>\n

                                          Dans un monde o\u00f9 les clients veulent des r\u00e9ponses imm\u00e9diates et une exp\u00e9rience fluide, une communication dispers\u00e9e devient un v\u00e9ritable frein.<\/p>\n

                                          Centraliser votre communication n\u2019est plus un confort.<\/p>\n

                                          C\u2019est une n\u00e9cessit\u00e9 pour d\u00e9velopper votre activit\u00e9, gagner du temps et ne plus perdre de clients pour de mauvaises raisons.<\/p>\n

                                          Conclusion<\/h2>\n

                                          Si vous avez l\u2019impression de courir apr\u00e8s vos messages, d\u2019oublier certaines relances ou de manquer des opportunit\u00e9s, le probl\u00e8me ne vient probablement pas de votre activit\u00e9.<\/p>\n

                                          Le probl\u00e8me vient souvent de vos outils.<\/p>\n

                                          En regroupant votre communication, vos prospects, vos rendez-vous et vos relances dans une seule plateforme, vous transformez votre mani\u00e8re de travailler.<\/p>\n

                                          Vous gagnez du temps.
                                          Vous devenez plus r\u00e9actif.
                                          Vous donnez une image plus professionnelle.
                                          Et surtout, vous arr\u00eatez de laisser partir des clients qui \u00e9taient d\u00e9j\u00e0 pr\u00eats \u00e0 travailler avec vous.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                                          \u00a0 Outil pour centraliser votre communication : la cl\u00e9 pour ne plus perdre de clients \u00a0 Chaque jour, des entreprises perdent des clients sans m\u00eame s\u2019en rendre compte. Un prospect vous contacte sur Facebook, puis vous oubliez de lui r\u00e9pondre.Un client vous \u00e9crit par email, mais le message se perd au milieu de dizaines d\u2019autres.Un […]<\/p>\n","protected":false},"author":1,"featured_media":8982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-8981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centralisation-des-outils"],"_links":{"self":[{"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/posts\/8981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/comments?post=8981"}],"version-history":[{"count":8,"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/posts\/8981\/revisions"}],"predecessor-version":[{"id":10404,"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/posts\/8981\/revisions\/10404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/media\/8982"}],"wp:attachment":[{"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/media?parent=8981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/categories?post=8981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inrcy.com\/en\/wp-json\/wp\/v2\/tags?post=8981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}